Asja Baidakova

Product designer focused on UI and interaction design. Currently based in Zurich, Switzerland.  


Freelance product illustrator

Berlin, Germany

2020 11 – 2021 03

* developing digital product illustration style in line with company’s branding
* creating illustration styleguide
Xing gmbh & co. kg

Visual designer 
Hamburg/Berlin, Germany 

2018 12 – 2020 05

* working with agile teams across different clusters
(growth cluster, people network cluster, customer acquisition)
* creating designs for new features and enhancements based on concepts, designs, and specifications in close collaboration with interaction designers, product managers, and front-end developers
* creating responsive web and corresponding designs for native apps (iOS, Android)
* contributing and working with Design System (identifying missing components and patterns and creating design solutions for it, creating a new iconset of 100+ icons)
* doing design QA in close collaboration with QA engineers
* collaborating with other UX designers and engineering teams to align user experiences across all of the products
* participating in user testings
* concepting and executing UI animations and handing them over to developers
* facilitating and taking part in design critique sessions
* creating marketing visuals based on existing illustration style

Mutabor gmbh

Spatial communication intern
Hamburg, Germany

2018 04 – 2018 07

* developing visual concepts for exhibition spaces, product and brand
* creating motion graphics for exhibition spaces
* developing visual language for print and online campaigns
* creating case study videos

Freelance motion designer

Hamburg, Germany

2016 01 – 2018 12

* creating storyboards, building and animating graphics for social media marketing, intro screens, explainer videos



Interactive spaces @CIID summer school
Copenhagen, Denmark

2015 – 2017

Visual communications @HTK (Laureate Academies)
Hamburg, Germany


UX/UI design bootcamp @Epic Skills – school of internet technologies
St Petersburg, Russia


Interactive design and new media @British higher school of art and design
Moscow, Russia

2005 – 2010

BA philology @St Petersburg state university
St Petersburg, Russia